The Stevens Point Area Convention & Visitors Bureau (SPACVB) is thrilled to announce the appointment of Jodi Maguire as the new Executive Director, effective December 8, 2025. Currently serving as the Director of Operations for Visit Wausau, Maguire will succeed Megan Vruwink, who recently transitioned out of the organization.
Following the announcement of former Executive Director’s departure, the SPACVB executive search committee launched a comprehensive search for her successor. Maguire emerged as a strong candidate, bringing over 10 years of experience in tourism promotion and tourism development, as well as demonstrated strong leadership in operations, advancing regional initiatives, fostering collaboration, and building transparency and trust within organizations and communities.
“Leading the Stevens Point Area Convention & Visitors Bureau requires a unique mix of expertise and leadership experience,” said Amy Boston, Chair of the SPACVB Board of Directors. “Our executive search committee was committed to selecting the candidate who best exemplifies those qualities.”
Known for her expertise in grant writing and relationship-building, Jodi has worked closely with local businesses, municipalities, and industry partners to enhance the visitor experience. As the new Executive Director of the Stevens Point Area CVB, she looks forward to further elevating the region’s tourism offerings and supporting sustainable community growth.
Her appointment marks an exciting new chapter of continued collaboration among central Wisconsin’s destination partners.
“Jodi’s leadership and collaborative spirit made her an invaluable part of Visit Wausau’s success,” said Tim White, Executive Director of Visit Wausau. “We’re thrilled to see her take the helm in Stevens Point and are confident she’ll bring the same excellence and energy to their community.”
Boston and the executive search committee expressed utmost confidence in the strength of the organization under Maguire’s leadership.
“The Stevens Point Area is home to remarkable assets, many developed through strong partnerships and dedicated effort, that benefit the entire region,” said Amy Boston. “The executive search committee is confident that Jodi will lead our talented team with excellence and continue enhancing the experience for both residents and visitors. We are excited to welcome her leadership at the Bureau.”
Maguire will work closely with Greg Diekroeger, Interim Executive Director, and the executive committee during the leadership transition. Maguire is grateful for the support of the SPACVB staff, board of directors, partners, and stakeholders as she steps into her new role.
The SPACVB extends a warm welcome to Jodi Maguire and heartfelt thanks to Greg Diekroeger and the executive committee for their guidance in ensuring a seamless transition. The organization looks forward to the continued success of tourism promotion and tourism development in the Stevens Point Area—driving economic growth and enhancing the appeal of Portage County as a premier travel destination.
About the Stevens Point Area Convention & Visitors Bureau
The Stevens Point Area Convention & Visitors Bureau is an economic and community development organization whose purpose is to expand Portage County’s economy by attracting conventions, sporting events and leisure tourists to Portage County. Millions of dollars from visitor spending and increased tax revenues are generated to increase commerce, sustain jobs and to create a desirable destination.
For more information about the Stevens Point Area, visit StevensPointArea.com. The SPACVB can also be found on Facebook (facebook.com/StevensPointArea),
Instagram (instagram.com/stevenspointarea), Pinterest (pinterest.com/StevensPtArea), and LinkedIn (linkedin.com/company/stevenspointarea).